A website's work isn't just complete after design and development, a website that couldn't be found, is losing out on a lot of potential business. To be found on major search engines, a site needs to be optimized for them, and the process is called Search Engine Optimization, or SEO.
SEO on Joomla is a bit different, the basic concept is same, but the technique to do it is totally different, considering that Joomla is not static, the php code needs to be altered. SEO for Joomla includes
- SEF URLs - Search Engine Friendly URLs
- Meta Tags
- H1 Tags
- Image Anchor Texts